web site advertising
Your customers are searching...can they find you? If they can't, your
investment is wasted. In your offline storefront, you have to advertise
to get people in the door to make sales. Well, you have to engage in
aggressive advertising of your web site to get people to the drive up
sales. But where do you begin?
- search engine advertising
- banner & email advertising
- tv & radio advertising
- cost per 1,000 impressions (CPM)
- pay-per-click (PPC)
- sandbox
- Gap management
- organic or natural listing
- meta tags
- search engine optimization (SEO)
- search engine marketing (SEM)
- Google PageRank (PR)
- Link strategy
