web site advertising

Your customers are searching...can they find you? If they can't, your investment is wasted. In your offline storefront, you have to advertise to get people in the door to make sales. Well, you have to engage in aggressive advertising of your web site to get people to the drive up sales. But where do you begin?
  • search engine advertising
  • banner & email advertising
  • tv & radio advertising
  • cost per 1,000 impressions (CPM)
  • pay-per-click (PPC)
  • sandbox
  • Gap management
  • organic or natural listing
  • meta tags
  • search engine optimization (SEO)
  • search engine marketing (SEM)
  • Google PageRank (PR)
  • Link strategy
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