Many online marketing companies are extremely competent in one of the many techniques one can use to get your website plenty of traffic. Some work on your website's code, manipulating it like clay in the hopes that the search engines will find your website and list it on their own. Some focus solely on getting you as many links as possible from any website at all, working with the theory that you can get listed #1 for anything, as long as you have enough links to support it.
Still other companies focus on pay per click campaigns, either very cheaply on second rate search engines, or expensively, on Google and Yahoo. Which one you choose depends on how much traffic you want to generate and what your budget is.
There are many other website marketing schemes, and a million theories about what works and what doesn't.
Mobile Penguins strives to stay on top of the website advertising theories, and is confident that an elegant blend of techniques is the best way to generate targeted traffic and, most importantly, revenue.
T.R.U.E. optimization begins with the conception of your website. Are you selling products? What type of products are you selling? If you pick a product, you should stick with it for your website. Switching themes is bad for your placement and confuses the search engine spiders about your website. We call this "Staying on Topic". If you stay on your website's Topic and build up your Reputation online through links, longevity, and added content, your site will get a Reputation for being about your Topic, which will help you build and maintain search position. Once your site is found by visitors, your site needs to be easily navigable so your Users can find what they're looking for. When these three are achieved Every Day, that is the key to success!
Mobile Penguins will walk you through every step of the way, guiding you towards the success you strive for.