Search Engine Advertising - pg3
Pay Per Click Advertising
is extremely fast compared toSearch Engine Optimization
making for extremely reliable testing. Currently there really is no way to see exactly how many searches for a given search term are being done daily on Google except to run an ad on that term and check the reports for how many impressions you have had. With knowledge like that, you could decide from the results which term you wanted to focus on for your SEO. Example: compare Ladies Leather Jackets, with Ladys Leather Jackets or Womans Leather Jacket. With testing that could possibly cost you under $20, and a weeks worth of time you could save yourself the horror of being optimized for the wrong term.
Pay Per Click Advertising also has some down sides. Foremost is the ability for the costs to skyrocket on you with no
advance notice. 40 cents a click may not sound like much, but if you get 1000 clicks in a day you can jump up by $400 by accident.
At this time there are about 7 major players in the PPC Marketing game. Google with their Adwords Program is
still the biggest, Then Yahoo with their Overture Program, and now we have MSN and their Adcenter. Ask, Kanoodle,
7search, Adbrite, Enhance and Miva to name a few more. Each one has its own quirks and characteristics, from minimum
click prices to how they treat lottery and adult sites or what they consider trademark terms.
Call 1(800)426-4172 ext. 101 today to begin getting customers to your web site.
