Search Engine Advertising - pg2

Simply, there are 2 forms of

search engine advertising

:

1.)

Search Engine Optimization

: Through on and off site techniques, we focus every aspect of your website around your chosen keywords. Our ePenguins backend gives you total control of details to focus your site on such as the names you give your images as well as the names shown in your address bar. We can make the names of your products include your keywords then they will appear repeatedly through your website - giving your site the proper relevance the search engines are looking for. We will focus your Navigation System on your keyword selection, and our system is designed to make your entire site easily readable by the SE Spiders - Search Engine Optimization.

2.)

Pay Per Click Advertising

: The hottest thing in web site advertising. By writing highly relevant ads at around 70 characters you can bid for a high placement on the major search engines. Placement is done "Auction Style", if you are willing to pay 60 cents per click and other advertisers will only pay 40 cents - your ad will be placed higher. The real beauty of this plan is you only pay - if the user clicks on your ad. Imagine that, you only pay if someone types your phrase into the search engine, looking for exactly what you offer, and then only if they click on your ad.

Search Engine Advertising Page 1
Search Engine Advertising Page 2
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