Making a List and Checking it Twice:

The holiday season is fast approaching, and now is the time to make sure your website is ready for the rush of holiday shoppers. With gas prices on the rise and many consumers having tightened budgets this year, you need to make sure your website stands out from the competition if you want the shoppers to buy from your site. To help make sure your site doesn’t end up on the naughty list, here is a brief e-commerce website Holiday Preparedness Checklist:

     • No broken images or links (The only place broken links lead 
     customers is away from your website.) 
     • Site is easy to navigate (Ask a friend or family member to place a 
     test order and give you their honest feedback.) 
     • Discontinued items removed (Few things are more frustrating 
     than finding the perfect holiday gift, only to learn it’s no longer 
     available.) 
     • Seasonal items uploaded and easy to get to (A direct link or 
     featured holiday item on the home page is a good idea.) 
     • Content updated with seasonal keyword focus (Outdated 
     content - spring specials in October? - doesn’t create a lot of 
     confidence that orders will be handled in a timely manner.)
     • Sales and promotions are prominently displayed (Online 
     shoppers love a good bargain, so make sure they can find yours.)

Now that your website has had it’s winter check-up, how’s your marketing campaign looking?

Never Stop Improving!