A couple weeks ago we talked here about spelling and grammar in the content of your website. Equally important is the spelling, grammar, and overall formality of your email communication with your customers or clients.

There is a tendancy to think that just because email is quick and easy, that it is fine to be much less formal as well.  While that works for your friends and family, in the business world it just isn’t ok.  Would you send a business letter to a client, or someone you are hoping to do business with in all caps with no greeting or signiture? As an online shopper, does it make you feel more or less comfortable with a company when you get an email from them that has no formal greeting and looks like someone fired it out of their hotmail account during their lunch break?

Trust is a huge part of online shopping, and if you want to have a shot at return customers, formal communication can go a long way.  Think about some of the larger companies you may have shopped at, like Amazon.com or even eBay.  The formality in their communication instills a level of confidence that confirms the customers initial decision to trust the site.  Of course not all companies want to be as big as the Amazons or eBays, but you still need to instill that confidence in your customers. Letting them know that you are professional and worth doing business with.

Let us know what you think, or if you’ve had any rough email experiences!

Never Stop Improving!