As the internet is getting populated by a younger and younger crowd, and children are exposed to the lazy writing found in forums and chat rooms today, an interesting phenomenon is occurring - People as a whole are forgetting how to write, or not caring how to write decently.

When people write poorly, it becomes prevalent throughout the culture, to the point where poor writing no longer means the individual isn’t intelligent. Poor writing now points to the writing being very informal.

A new website intended to be the face of your business should really not be an informal affair. A site written in 1337 sp34|< (leet speak) will give people the wrong impression about you and your business. They will assume that you are a spam site and that you are intending to upload a virus onto their computer, or at least some malware.

Now, to be fair, not many people can write beautiful prose effortlessly when writing about their products and services on the internet. This is where independent proofreaders can come in handy. If you know someone who knows how to write, it’s more than worth it to ask them to look over your work and offer suggestions. If this is your personal website where you maybe sell some home made crafts, then just having a friend look over your text will be living up to your users’ expectations. However, if this is a larger business, and you’re selling something that’s been manufactured, you will want your text to be as professional as you are.

If you do not have a copy writer on your staff already, you will want to hire someone to do this for you. You need your text to not have blatant spelling errors and grammatical errors. It is also good to make sure that when someone is reading your information, that it is easy to read and understand what’s going on. The reason you don’t want to do this yourself is because you already know what you’re talking about and what you mean. Getting someone from outside the company to look at it can help make your information more friendly to people who aren’t already familiar with your product.

Really big companies will also hire professional copywriters. Provided enough information, these people can write about your company and your product and it will sound very good.

In an ever shrinking world where the words “ur a noob” and “lol” prevail, there is still a time and a place for professional prose.

Never Stop Improving!