Has anyone else seen this line in a Request for Proposal, “project will go to the lowest bidder…”?  It appears, with variations in the wording, all over the place.  Right off the bat, this tells me that the person or company doesn’t take their business seriously, or at least as seriously as they should. 

Your web presence is your company’s face on the internet. In many cases, it is your company’s only face.  Why would you leave your company in the hands of the lowest bidder?  The web development and online marketing industry is VERY competitive.  The sites that rise to the top consistently get there because of the quality of work done on them, be it programming or SEO.  When evaluating a company for your web project, you should be looking at the quality of work the company does and the knowledge they have about the industry.  As with virtually any facet of your company, it is vital to do it right.  In an industry where the saying, “You get what you pay for” couldn’t be more relevant, you can’t afford to bet on the lowest bidder criteria.

Let us know if you have experienced anything that relates to this, whether you were the customer or the web firm.

Never Stop Improving!