With more and more people viewing video online every day, we thought we’d point you to an article on video search optimization.  Click Here to check it out.  You’ll find that the basics of SEO hold true for video search optimization as well.  Let us know what you think!

 Never Stop Improving!

Making a List and Checking it Twice:

The holiday season is fast approaching, and now is the time to make sure your website is ready for the rush of holiday shoppers. With gas prices on the rise and many consumers having tightened budgets this year, you need to make sure your website stands out from the competition if you want the shoppers to buy from your site. To help make sure your site doesn’t end up on the naughty list, here is a brief e-commerce website Holiday Preparedness Checklist:

     • No broken images or links (The only place broken links lead 
     customers is away from your website.) 
     • Site is easy to navigate (Ask a friend or family member to place a 
     test order and give you their honest feedback.) 
     • Discontinued items removed (Few things are more frustrating 
     than finding the perfect holiday gift, only to learn it’s no longer 
     available.) 
     • Seasonal items uploaded and easy to get to (A direct link or 
     featured holiday item on the home page is a good idea.) 
     • Content updated with seasonal keyword focus (Outdated 
     content - spring specials in October? - doesn’t create a lot of 
     confidence that orders will be handled in a timely manner.)
     • Sales and promotions are prominently displayed (Online 
     shoppers love a good bargain, so make sure they can find yours.)

Now that your website has had it’s winter check-up, how’s your marketing campaign looking?

Never Stop Improving!

Has anyone else seen this line in a Request for Proposal, “project will go to the lowest bidder…”?  It appears, with variations in the wording, all over the place.  Right off the bat, this tells me that the person or company doesn’t take their business seriously, or at least as seriously as they should. 

Your web presence is your company’s face on the internet. In many cases, it is your company’s only face.  Why would you leave your company in the hands of the lowest bidder?  The web development and online marketing industry is VERY competitive.  The sites that rise to the top consistently get there because of the quality of work done on them, be it programming or SEO.  When evaluating a company for your web project, you should be looking at the quality of work the company does and the knowledge they have about the industry.  As with virtually any facet of your company, it is vital to do it right.  In an industry where the saying, “You get what you pay for” couldn’t be more relevant, you can’t afford to bet on the lowest bidder criteria.

Let us know if you have experienced anything that relates to this, whether you were the customer or the web firm.

Never Stop Improving!

There are so many SEO myths floating around out there, we thought we’d point out a great article that dicusses of few of the most common.  Check out this article:  Popular SEO Myths published at SEOChat.com.  This is a must read for anyone, whether you’re new to the field or you’ve been around the proverbial block and want to keep yourself current.  There are many more myths than are mentioned in this article, but this is a good start.  Feel free to comment below or ask questions. 

Never stop improving!