Everyone has heard the link propaganda, and how some people say that all you need to succeed in the online world is a million links. There is some truth to that, but there are ways to achieve your online success that don’t run the risk of becoming ineffective when Google decides to change their algorithms again.

Link farms will get you a million links that have nothing to do with your website and only promote one or two keyword phrases.

A good linking method will work together with other website advertising techniques to help the search engine spiders associate your links with your actual content. Linking campaigns that don’t concern themselves with your site’s content are for spam sites that aren’t intended to last longer than a year. Why? Because Google is trying to track down people who pay for links and to ban their websites from its listings.

Not getting any links, however, will not often produce the effects you are trying to get. Sometimes, if you advertise your website on television, radio or in the newspaper, you will get links naturally. Natural links are not controlled by you, but they will help the search engines to find you faster than getting no links at all.

Many people are concerned with a lack of links. And while that concern is valid, quality links, embedded in relevant content are some of the best ones for your website.

Speak to Mobile Penguins about linking. There are a lot of link theories, many of them work, some work better than others.

Mobile Penguins is proud to launch our new website. A big THANK YOU to everyone that put in their extra time and effort to get the new site up.