Bilingual Website Design and Advertising

Picture this: You took 2 years of Spanish in high school, the minimum to get by and graduate. Now, you look online and the majority of the websites are listed in Spanish only. You want to buy a product from a website, and you know enough Spanish to get a general idea of what is being said, but you cant read the shipping info, the frequently asked questions section, the fine print, the warranty, the upsell information etc. Would you buy?

This very situation occurs every day to millions of Americans in reverse. Many Americans do not speak English as their first language, and yet they have discretionary funds that they want to spend at your online store. Most of them speak enough English to get by, but they are as hesitant to buy in a language foreign to them as you are to buy in a language foreign to you. You have to make your customers comfortable buying from you. By offering your products online in another language you show that you understand your online customer and make them more comfortable buying from you. And let's face it, wherever you stand on the national language issue, the bottom line is you want the sales. If your customers are in this scenario, they likely aren't adding other items to their carts. You get no upsell. They have no store loyalty. The cost to acquire these customers is a one time shot. Make it count. Talk with one of our consultants about bilingual web site design and other website design and advertising services.