TRUE Optimization -pg2

Reputation-

Does the link text from other sites match your target phrase? Search Engine spiders are gathering up ever little detail about your site they can, and if you haven’t started restricting, detailing, and creating consistancy in what other sites are saying about you, most specifically in their link text, then your percentages drop, and your site looses that super important thing called “Relevancy”. The goal of all search engines is to show the user the sites most relevant to the search phrase.

When it comes to

High Search Engine Rankings

There’s more to your sites reputation than incoming links, what about your sites history? Was your domain name used for something else? Is your host known for spamming? How old is your site and have you invested money into reserving your domain name for the next few years? Are the sites that link to you relevant so you can be considered a resource?

Usability-

Probably the most important aspect of

eCommerce web design

is Usability. The results show immediately in the bottom line of any business. Can both Visual (your average internet surfer) and Non-Visual (PDA’s, Cell Phones, Search Engines, Screen Readers for Blind, Color Blind, or Silver Surfers) effectively get information and or buy from your site? Websites with small or difficult to read text or unclear navigation will suffer unless they implement

Handicapped Accessible Optimization (HAO)

.

Handicapped Accessible Optimization

is a key part of “

Search Engine Optimization

”; after all Search Engine Spiders are blind as well. The only way for them to discover what your site is about is from your text, links, and special coding such as ALT tags. The more relevant information you supply the spiders, the more you will see

High Search Engine Rankings

and more visitors.

It all falls under the umbrella of making things as usable as you can for the entire range of users.

Search Engine Optimization

just makes good business sense.