Pay Per Click Strategies

Search Engine Marketing

is constantly changing and evolving, while

PPC

isn’t new, it is an environment where things change almost instantly. As a

Search Engine Marketing Firm

we are constantly testing, tracking, and listening to others “in the know”. On August 9^th, in San Jose CA at one of the many discussion groups at the

SES (Search Engine Strategies)

conference some very knowledgably people stood up and gave great advice on organizing

PPC (Pay Per Click) campaigns

. Keyword gurus Matt Van Wagner and Tim Ash had a few key words of their own at the Search Engine Strategies Conference about creating an

effective pay-per-click campaign

. The keywords of their delivery: slow down, organize, track, evaluate, and adjust.

Many people don’t put enough thought into how they organize and manage their words and end up costing themselves money as a result. In fact, the words that are chosen often seem almost random.

Creating a campaign framework is very important as it provides a great platform for keyword choices. Van Wagner suggests using “keyword buckets” to logically group the words for your campaign. Thinking in clusters of words will help pull associatestantly.

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