Pay Per Click Strategies - pg4
The “hold your horses” theme continues. Don’t adjust your bids without enough
data, don’t alter keywords after only 5 clicks. You need a sufficient number of clicks
along with other information to identify trends, remember it takes at least 100 visitors to see what 1% do. Once all the information is in,
adjust your keywords accordingly.
In summary, the steps to optimizing your campaign are as follows:
1. Set up a web analytics package
2. Sort by profit, not CPC, or ROI
3. Concentrate on winners and losers
4. Take into account the amount of data you have, don't be to hasty.
2. Sort by profit, not CPC, or ROI
3. Concentrate on winners and losers
4. Take into account the amount of data you have, don't be to hasty.
