Local Search Optimization -pg2
But putting in your business information isn?t at simple as it sounds. The strategic marketer will understand that everything is a delicate process.
The strategy involves:
- Controlling core business data accuracy and distribution
- Enhancing business profiles with optimized meta content
- Monitoring local business reviews and rating channels and offering incentives
Properly implemented, a local business becomes easier to find in local search queries, and is able to convert more visitors into customers.
1. Clean your core business data. In laymans terms, this simple information management - finding out what information is floating around online and checking to see if it is accurate. Check InfoUSA and to see what information is available and make sure all information with traditional data providers is up-to-date.
2. Use business profiles with optimized meta content. There is a trend within the local search arena focusing on user-generated content. Since there is nothing for spiders to crawl if all information is offline, user-generated content is considered very important. Content provided by users is the info used to place things into those neat little indexed categories. Part of this comes from filling out a local business profile on Yahoo!, for example.
Business profile meta content includes such data fields as brands offered, services provided, certifications, payment types, hours of operation, and other core business descriptors.
