At the heart of

SEO (search engine optimization)

is, of course, procuring a

High Search Engine Ranking

on any given search engine. These rankings are determined by very closely guarded mathematic formulas called algorithms. Therefore the job of the

Professional Search Engine Marketing

firms is to use deductive reasoning and constant testing to decipher bits of information from search engine patent applications, trial and error, and general consensus from those who keep informed.

During the first day of the 2005 SES

(Search Engine Strategies)

Conference in San Jose, we were treated to some nice insight from some of our more distinguished peers during a seminar devoted to unraveling the secrets of the search algorithms.

From SEOmoz.org, Rand Fishkin treated listeners to various factors influencing search engine algorithms based upon historical analysis and information deduced from Google?s patent application.

High Search Engine Rankings - page 1
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