HAO - Handicap Accessible Optimization - pg4
Handicap Accessible Optimization Opens Markets
The blind population is greatly influenced by word-of-mouth advertising. When blind consumers hear about a
HAO
ed site, they will pass it on to a few hundred people on one listserv, and somebody else will pass it on to another. That could turn into thousands of people visiting your website. And given their significant transportation problems, blind consumers are loyal to accessible sites. My father-in-law has been physically disabled for the past 25 years. Seeing both his resourcefulness in using computers, and then the Internet, I have been educated about the challenges people have using web sites. He uses the Internet for his online business, as well as for multiple other ventures. For disabled users, the Internet is freedom.
If your main goal is to expose your website to the greatest amount of people and have it understood by them, then the Accessibility Priority Checklist from the WAI (
Link)
